In Beauty on
July 9, 2018

Top 5 Best Sulfate Free Purple Shampoos To Tone Blonde Hair

Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos!

Purple shampoos that actually work to tone blonde and platinum hair.

This post contains affiliate links. See my disclosure for more info.

As someone who frequently has platinum blonde and pastel silver hair, I know first hand how difficult the upkeep can be. Shower with regular shampoo and your blonde hair starts to turn brassy instead of ashy. Try using a shampoo that isn’t sulfate free and you can kiss your gorgeous hair color goodbye.

If you have cool toned color treated hair, sulfate free purple shampoo is a gentle way of washing so the color doesn’t fade as quickly. If you are concerned with toning out that ugly yellow color, purple shampoo can do that too! Just let the shampoo sit on your head for 3-5 minutes whenever you shower (or as often as needed). With purple shampoo, you might even be able to forgo the toner altogether!

I’ve tried just about every shampoo under the sun, so I know what works and what doesn’t. Below is a list of sulfate free purple shampoos that actually work. I recommend following up with a purple conditioner, so some of the shampoos in this list come with a conditioner for extra toning power. Try any of the following sulfate free purple shampoos and you’ll be on your way to happy, healthy, beautifully toned hair!

Top 5 Sulfate Free Purple Shampoos

Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos! 1. B Uniq Silver Shampoo

Got dry, brittle strands from years of bleaching? Pretty much all of us that need purple shampoo would say yes. Formulated with Vitamin B5, this shampoo delivers softer, shinier hair on top of strong toning action!

You’ll also get built in UV protection so that you’re more protected from color fading while in the sun. Not convinced yet? Check out some of the results of B Uniq Silver Shampoo on Amazon. This stuff is awesome!

Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos!2. Catwalk Tigi Fashionista Blondes and Highlights Shampoo & Conditioner

Something you find with purple shampoo is that it sometimes smells like your grandma’s perfume. But this purple shampoo is different! It has a great scent that you won’t be embarrassed to walk around smelling like all day.

And at about $15 per bottle, the Catwalk Tigi Fashionista Blondes and Highlights Shampoo & Conditioner is also the best bang for your buck for the amount of product you get.



Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos!3. Sexy Hair Bright Blonde Shampoo

This violet shampoo is infused with chamomile, honey, quinoa, and kravis. Chamomile keeps blondes and silvers bright and vibrant. Honey moisturizes and hydrates. Quinoa repairs hair with its deep conditioning properties. Keravis strengthens and prevents breakage.

Basically, if you’re looking for an all encompassing purple shampoo, the Sexy Hair Bright Blonde Shampoo is your best bet.

Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos!4. Marc Daniels Lush Luminous Blonde

This shampoo works great to prevent damaged hair with its signature herbal blend. Sage and rosemary extracts combined with vitamins A and C promote hair growth and a healthy scalp. Needless to say, it is great for those with a sensitive scalp!

Yet another shampoo and conditioner set, the Marc Daniels Lush Luminous Blonde even has the purchasing option to include a leave-in toner. If you find that purple shampoo and conditioner alone aren’t cutting it, you may want to take the plunge!

Say goodbye to brassy or yellow hair and hello to beautiful platinum blonde or silver hair thanks to these awesome sulfate free purple shampoos!5. Pureology Perfect 4 Platinum Shampoo

Get salon-quality results with this professional-standard shampoo. It fortifies hair by providing internal and external strengthening. It also features their proprietary AntiFade Complex which keeps your color looking fresh and vibrant!

One of my favorite parts of the Pureology Perfect 4 Platinum Shampoo is that you can choose either a one-time delivery or a fixed-schedule delivery. Go through a bottle once every month? No problem. Now you can schedule out the next 5 months in advance so you’ll never run out of product again!

Shop The Sulfate Free Purple Shampoos

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  • Valencia

    I have a real problem finding suitable shampoo in Bangkok.
    Nothing here that silver my hair. They all do not stop the brassy look
    from returning.

    June 9, 2019 at 2:02 am Reply
    • Maya

      Hi Valencia,

      I’m not familiar with what products are available in Bangkok, so I can’t make any specific suggestions in that area.

      However, if you’ve purchased a purple shampoo from this post and using it in the shower isn’t doing enough to counteract the brass, I DO have a suggestion for you. Try applying the purple shampoo to dry hair and leaving it on for a few hours. Rinse in the shower after you feel enough time has passed. That will give you a more intense silver boost.

      If you try that and still aren’t getting the results you want, you may just have to bleach your hair a little bit lighter before the purple shampoo can maximize its potential.

      June 10, 2019 at 12:45 pm Reply
    • Alisha Lowry

      Hi Valencia,

      I’m am moving to Bangkok and will be looking for product as well. Did you ever find anything that works ?

      September 1, 2019 at 2:58 am Reply
    • Sierra Nickles

      I’ve discovered the best yet purple shampoo. That not only works, first use gave my friend some her hair was normal hair color like copper light red she used it no doesn’t she your hair smell is amazing also first time seeing actually purple condition and with that the conditioner most people want to use like hand full of you’re likee run out of conditioner way before shampoo. I’m proud to say and guarantee this brand is amazing wild how my friends hair took 3washes it’s to lvl9/10 blonde and now starting to go Platinum, Milkshake silver shine shampoo Amazon has it conditioner and leave I’m it’s well worth every penny highly recommend.

      September 17, 2020 at 5:28 pm Reply
  • Kathy

    Im a professional cosmetologist, and i can tell you that purple and blue shampoos are for maintenance only. Toners will tone your hair in 20 min, so why would you want to leave a shampoo on for several hours? Additionally, if you bleach your hair and it is still too yellow, no amount of extra bleaching is going to help. Hair will only get so light before it breaks. Pigment isnt just for looks….its part of the structure of the hair. Not everyone can get to a level 8 or 9 pale yellow, which is necessary to be able to tone to silvery white. You can tone all day, if your hair doesnt reach level 8 or 9 pale yellow, toner will do nothing.

    June 10, 2019 at 6:26 pm Reply
    • Kayla

      I have used them multiple times after getting my hair bleached. They help my hair get to the ashy blonde I desire. I also use them after a month or so if my hair starts to appear brassy again. Why should I have them bleach my hair to the point of damaging when a simple purple shampoo can give me that even tone all over?

      August 10, 2019 at 4:56 pm Reply
      • Maya

        Hey Kayla!

        I agree! Sometimes purple shampoo is all you need. I’m glad it has worked well for you too!

        August 13, 2019 at 11:32 am Reply
    • Maya

      Hey Kathy,

      Thanks for your input! Any time I share on my blog, I’m sharing what has worked best for me. In my experience, if you are bleaching your hair and want to do it in a way that is healthy, you will often need multiple sessions spaced apart to get light enough. Yes, there is a point where it won’t lighten any more. But for most people, one session is usually not enough to get to that point without completely frying your hair. Toners never quite did the trick for me, even when my hair was a pale yellow. I also don’t like to use any more developer on my hair than I have to. Purple shampoo has been my saving grace. So if others find themselves in the same boat, I’m happy if I can help offer a solution!

      August 13, 2019 at 11:11 am Reply
  • Sheriann Nye

    Why would anyone want to use a toner with peroxide on already fragile hair when sulfate free shampoo and conditioner is available?

    August 13, 2019 at 6:47 pm Reply
    • Maya

      Hi Sheriann,

      That’s one of the reasons I love purple shampoo! It’s a great way to keep the brass away without further damage.

      August 14, 2019 at 11:57 am Reply
      • Kim

        Hi, which of these is your absolute favorite and have you found a better one since 2019? Thanks!

        May 1, 2021 at 10:20 am Reply
    • Syl

      I have natural grey hair that I think looks yellowish around the front , and my purple shampoo & conditioner turn my hair purple…. any suggestions

      February 14, 2020 at 8:31 pm Reply
      • Penny

        Only use the purple shampoo every other time. If it’s still retaining the purple, try only once every 4th or 5th washing. Also, I found that I wasn’t rinsing enough. Make sure water is running clear.

        September 12, 2020 at 9:41 pm Reply
  • Louise

    I used Fanolo purple shampoo (made in Italy) for about 1 1/2 years when I noticed slight burning, itching after use. Only used once per week. Ignored it and then had a terrific reaction: burning red scalp, horrible itching and my hair started falling out. Have several bald spots. This happened 5 months ago. Used anti-histamines for 2 weeks to help itching. I am using only sulfate free shampoos right now, no blow drying either. But know I will need to use a product for the yellow. Any recommendations. The recs above – not sure why their names are red-lined out?

    July 28, 2020 at 12:24 pm Reply
  • Stefan

    So many are not aware that fast hair growth scalp therapy shampoos (of course without any sulfates, parabens or DEA) are even a thing. Hair styling enthusiasts are now able to achieve longer hair and enjoy more options. Definitely worth researching.

    If you’re discussing hair loss, hair damage, avoiding hair disorders, hair growth, hair health in general, very similar rules become relevant.

    As a rule of thumb, you should try to avoid hair products and treatments that include chemicals such as parabens, DEA and sulfates.

    What’s good for your hair is beneficial for your skin all the same.

    Clearly the content on this page is spot on for various reasons. It steers away from the usual traps and pitfalls so many fall into: purchasing defective alternatives. Keep up the great content!

    February 23, 2021 at 1:09 pm Reply
  • Charlotte

    People in my area have no knowledge of the fact that fast growth shampoos (obviously with no sulfates, no parabens and no DEA) are a thing. Hair styling enthusiasts are now able to attain longer hair and have more alternatives. Surely worth researching.

    If you’re thinking about hair loss, hair damage, avoiding skin disorders, hair growth, hair and scalp health more often than not, very similar rules apply.

    As a rule of thumb, you want to steer clear of hair treatments and products that include chemicals like parabens, DEA or sulfates.

    What’s beneficial for your hair is healthy for your skin all the same.

    It goes without saying your content above is so useful for so many reasons. It stays away from the accustomed mistakes and traps too many fall into: buying horrible alternatives. Greatly appreciated!

    March 1, 2021 at 7:51 am Reply
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